Strategize

Who This Book Is For

An ideal reader is a hands-on product leader—PM, founder, or GM—who already ships software but needs a sharper, end-to-end strategy system. They own (or soon will own) a product or small portfolio with a 6–12 month horizon, cross-functional team, and real stakeholders to align. They’re comfortable with discovery and delivery but want help connecting vision → strategy → outcome-based roadmap → backlog, choosing metrics and kill criteria, and running evidence-driven reviews. They care about ethics, guardrails, and sustainable growth, not just feature velocity. They can influence without perfect authority: facilitating workshops, negotiating trade-offs (goal vs date vs cost), and communicating internally versus publicly. They dislike slideware; they want checklists, cadence, and templates they can apply tomorrow. They’re operating in uncertainty—new market, adjacent bet, or maturing product needing focus—and are ready to make explicit choices about segments, differentiation, and funding. If someone only wants task lists, this book will frustrate them

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