Never Go With Your Gut

Who This Book Is For

An ideal reader is a manager, founder, or functional lead who makes consequential choices under uncertainty and suspects that “experience” and speed sometimes mislead them. They care about outcomes more than ego, and they’re willing to replace gut feel with repeatable habits—checklists, reference classes, forecasts, and kill criteria. They run meetings, hire people, bet on products or budgets, and must defend decisions to boards, clients, or teams. They’ve seen sunk costs, optimistic timelines, and quiet dissent burn value, and they want lightweight tools to prevent repeats. They appreciate psychology but need practicality: scripts to ask better questions, templates to structure options, and routines to review results. They value culture: leader-speaks-last norms, safe dissent, and transparent decision logs. They’re analytical enough to quantify risk yet humble enough to audit their own judgment. Above all, they want a system that compounds learning—turning every decision into data that improves the next over time.

Book Details