Hacking Growth

Who This Book Is For

The ideal reader is a hands-on builder responsible for growth outcomes, not just ideas. They might be a startup founder, product manager, or marketer embedded with design, engineering, and data, who can ship experiments weekly and read metrics. They have at least a thin slice of product–market fit but inconsistent activation, retention, or channel performance. They value evidence over opinions, are willing to kill pet projects, and prefer scrappy, compounding wins to one-off campaigns. They’re comfortable with funnels, cohorts, and CAC/LTV math, or eager to learn quickly. They influence cross-functional resources without heavy hierarchy and can set a North Star, pick one lever, and rally a team around fast testing. They’re ethically minded—seeking durable customer value, not dark patterns. Most of all, they want a practical operating system: meeting cadences, instrumentation checklists, and test menus they can apply Monday morning. They appreciate clear examples and templates more than abstract theory.

Book Details