First, Break All the Rules

Who This Book Is For

An ideal reader is a manager or aspiring manager in knowledge-driven or service organizations who feels stuck with one-size-fits-all management and high turnover. They want pragmatic, evidence-based methods to improve engagement and performance. They’re skeptical of traditional performance reviews and micromanagement, and they’re ready to adopt a strengths-based, talent-first approach. They value research (Gallup Q12) and want a clear framework: hire for talent, define outcomes, focus on strengths, and find the right fit over time. They face a mix of roles—from front-line supervisors to HR partners—needing to redesign roles, career paths, and feedback rituals—that align with individual differences while maintaining fairness. They’re seeking concrete practices—conversations, recognition patterns, role design, and evaluation criteria—that align with individual differences while maintaining fairness. They’re often supervise teams in knowledge work, customer service, sales, or professional services. They want to implement a repeatable system, not gimmicks. They value practical, field-tested guidance they can apply immediately.

Book Details