Escaping the Build Trap

Who This Book Is For

The ideal reader for Escaping the Build Trap is a product-minded professional who feels frustrated by endless feature shipping without meaningful business results. They may be a product manager, product leader, or even an engineer or designer who wants their work to create true customer value. This reader likely works in a company where roadmaps are filled with deadlines and output metrics, but little discussion about customer outcomes. They are curious, reflective, and open to challenging the status quo, but also need practical frameworks to act on right away. They value clarity over jargon, and want tools like outcome metrics, discovery practices, and living roadmaps they can apply directly with their teams. Above all, the ideal reader is someone eager to shift their organization from a feature factory into a product-led system where strategy, learning, and outcomes drive decisions.

Book Details