Duct Tape Marketing

Who This Book Is For

Ideal reader: a hands-on small business owner or solo practitioner (professional services, creative/consulting, trades, health, coaching) who has tried scattered marketing tactics and wants a repeatable system. They typically have a small team or work solo, with limited budget and time, and they feel the chaos of inconsistent lead flow. They crave clarity: a defensible niche, a client-centered message, and a practical process they can implement without becoming a marketing expert. They value the Marketing Hourglass as a master map and want content to drive every stage—Know, Like, Trust, Try, Buy, Repeat, Refer. They seek simple workflows, templates, checklists, and automation that preserve personalized client care. They’re willing to document processes, track a few metrics, and commit to a 90-day planning rhythm. Their goal: attract ideal clients predictably, deliver measurable outcomes, and grow through referrals rather than one-off campaigns. They appreciate practical examples, real templates, and steady accountability. Stay on track.

Book Details