Building a StoryBrand 2.0

Who This Book Is For

An ideal reader is a founder, marketer, or solo professional who knows their product well but struggles to explain it simply. They see website visitors bounce, sales calls meander, and campaigns underperform because messages feel fuzzy or feature-heavy. They value practical frameworks over theory, prefer checklists to jargon, and are willing to rewrite headlines, emails, and decks. They sell something that improves time, money, status, health, or relationships—and they’re ready to pick one primary outcome and say it plainly. They aren’t hunting for brand poetry; they want clarity that converts. They can commit a weekend to gather customer language, fill a BrandScript, and rebuild a homepage with clear CTAs. They operate in B2B or B2C, tech or services, but share a bias for action, honesty, and customer empathy. Most of all, they’re willing to stop being the hero of the story and step into the role of guide right now.

Book Details