A Whole New Mind

Who This Book Is For

The ideal reader is a smart, practical professional who senses that technical excellence alone no longer differentiates them. They might be a product manager, consultant, educator, clinician, lawyer, or engineer—analytical by training, curious by nature, and uneasy about outsourcing, automation, and abundance flattening their edge. They value rigor but crave a playbook for design, storytelling, synthesis, empathy, and purpose that’s concrete enough to try on Monday. They lead or influence cross-functional work, want to communicate beyond data, and prefer examples and exercises over theory. They’re willing to experiment, invite feedback, and build a portfolio of small artifacts instead of polishing a résumé. They’re not seeking deep neuroscience; they want a field guide to human-centered advantage. They believe business can be both useful and beautiful, and they want careers that feel meaningful, not merely efficient. Above all, they’re open to integrating left-directed skill with right-directed sensibility to create work people remember.

Book Details