12 Months to $1 Million

Who This Book Is For

Ideal reader: a first-time or stalled entrepreneur who wants to build a seven-figure, product-based brand without outside funding. They have 10–15 spare hours a week, $3k–$15k to start, and the grit to reinvest profits for a year. They value checklists over theory, customer interviews over hunches, and simple, repeatable plays over flashy tactics. They’re comfortable choosing one narrow avatar, launching a single differentiated product, and adding two or three adjacent SKUs later. They’re willing to warm an audience before launch (waitlist, beta testers, micro-creators), ship an imperfect v1, and fix conversion before buying traffic. They want concrete math—margin, reorder points, CAC guardrails—and aren’t afraid of spreadsheets, packaging, or inventory calls. They see Amazon or Shopify as beachheads, not destinies, and plan to own their list and community. Most of all, they believe brand is a relationship, not a logo, and they’re prepared to show up consistently throughout the first year.

Book Details